2XU approached us with a clear vision for their retail concept. They sought modern, stylish and athletic mannequins to complement their new store designs in Brighton and Chadstone, Melbourne.
2XU approached us with a clear vision for their retail concept. They sought modern, stylish and athletic mannequins to complement their new store designs in Brighton and Chadstone, Melbourne.
The poses needed to represent a broad spectrum, including full-body models, torsos, heads, legs and feet forms. The collection reflects the brand’s active lifestyle ethos, incorporating activities such as running and strength training.
The poses needed to represent a broad spectrum, including full-body models, torsos, heads, legs and feet forms. The collection reflects the brand’s active lifestyle ethos, incorporating activities such as running and strength training.
Dressed shared the Active collection catalogues to provide inspiration and options, explaining our detailed process, including available poses, facial alternatives, colour palettes, and timelines. We then worked closely with their team to finalise and create a cohesive suite of mannequins that would be durable and adaptable to a high-energy environment, enhancing the customer experience and reflecting the brand identity.
Dressed shared the Active collection catalogues to provide inspiration and options, explaining our detailed process, including available poses, facial alternatives, colour palettes, and timelines. We then worked closely with their team to finalise and create a cohesive suite of mannequins that wouldRead More
