Under Armour engaged us to elevate the presentation of their Men’s Apparel across Rebel Sport stores nationally, including key categories like Golf, Compression, Project Rock, and Volume Bottoms. We ensured consistency and scalability across various store formats and fixture types.
Under Armour engaged us to elevate the presentation of their Men’s Apparel across Rebel Sport stores nationally, including key categories like Golf, Compression, Project Rock, and Volume Bottoms. We ensured consistency and scalability across various store formats and fixture types.
A core focus of the solution was the development of bespoke male bottom forms, tailored specifically for activewear shorts and pants. These forms were engineered with just the right amount of muscle tone to reflect a healthy, athletic physique, striking the balance between aspirational and accessible. Height, proportion, and technical features were carefully considered to ensure garments fit naturally, without tension or distortion.
A core focus of the solution was the development of bespoke male bottom forms, tailored specifically for activewear shorts and pants. These forms were engineered with just the right amount of muscle tone to reflect a healthy, athletic physique, striking the balance between aspirational and accessiblRead More
In line with Under Armour’s commitment to innovation and sustainability, we crafted the forms using eco-conscious materials including bio-resin and viscose paper. We also developed a comprehensive OH&S training video to guide store teams on the safe assembly and installation of the forms.
In line with Under Armour’s commitment to innovation and sustainability, we crafted the forms using eco-conscious materials including bio-resin and viscose paper. We also developed a comprehensive OH&S training video to guide store teams on the safe assembly and installation of the forms.
Beyond the mannequin solution, the Dashing team designed, prototyped, produced, and installed a full suite of in-store elements. From POS to launch zones, we delivered a cohesive, high-impact retail experience for the brand.
Beyond the mannequin solution, the Dashing team designed, prototyped, produced, and installed a full suite of in-store elements. From POS to launch zones, we delivered a cohesive, high-impact retail experience for the brand.
Fernando Reani, Under Armour’s Managing Director, shared that “The project was a huge success. The products we elevated had a substantial sales bump in the period since launch”. Encouraged by this strong result, the brand is now looking to expand the initiative, exploring opportunities to elevate additional product categories in the new financial year.
Fernando Reani, Under Armour’s Managing Director, shared that “The project was a huge success. The products we elevated had a substantial sales bump in the period since launch”. Encouraged by this strong result, the brand is now looking to expand the initiative, exploring opportunities to elevate adRead More
*Full-body mannequins not provided by Dressed.
*Full-body mannequins not provided by Dressed.